MJML EMAIL TEMPLATES HOW TO
MJML EMAIL TEMPLATES CODE

You have to produce a lot of email templates with shared components.However, if any of the following points are valid for you: You prefer to solve your own bugs instead of having to solve possible bugs caused by the tool you are using.

MJML EMAIL TEMPLATES CODE

You have the kind of approach where youвЂ™d like to control everything in the code you produce and donвЂ™t like to rely on external tools.

You have set up your own tools for managing components (for different newsletters which share some pieces of design), inlining styles (and yes, you should keep inlining your styles if your emails target an international audience), and have some kind of development toolkit in place (be it Gulp, Grunt or something similar) which will automate all of that for you.

You have lots of experience, so you already know most of the quirks of email formatting because youвЂ™ve met them before.

You are working alone, or on a small team.

Boilerplates already address many of the quirks of different email clients and platforms. Option 2: Use a Boilerplate TemplateДЄnother option is to use one of the various boilerplates available, like Sean PowelllвЂ™s, which you can find here. Screenshot of the same email design tested on different devices on Email on Acid. Fonts will render differently, margins will change, and so on. Expect some surprises, though, because often the same design does not look correct even on the same email client, if viewed on different browsers, or different operating systems. Both offer you a complete testing suite and previews of how your email will look like on a huge variety of email clients. After that, I recommend using automated test suites like Litmus or Email on Acid. Campaign Monitor has a great CSS guide you can reference during the build process and is sort of like Can I Use, but for email.

Obviously, you need to test your design heavily.

You can accept some degree of degradation on some older clients: you donвЂ™t mind if your email wonвЂ™t look exactly the same (or even plain bad) in old Outlook clients, for example.

You have direct control of the design, so you can eventually simplify things if you canвЂ™t come out with a consistent solution for what you intended to do.

You have a very simple design to implement.

One option you could choose is coding each email by hand, keeping it simple, and testing it while you go.

What options are available to make all that happen? Option 1: Build From Scratch Therefore, complex designs are expected: multiple columns, different behaviors on mobile devices as opposed to desktops, lots of images, etc., all of which have to be implemented consistently and pixel-perfect across all email clients.

However end-users and clients, who are used to the вЂњnormalвЂќ browser-based web, may hold their email-viewing experience to the same high standards they do for viewing web pages in terms of graphics and responsiveness. You can produce great, effective designs using only one column, after all. The best solution, as is often the case, would be to keep things simple and stick to basic one-column designs, using multiple columns only for menus or simple interface elements of known width.

MJML EMAIL TEMPLATES HOW TO

You also have to deal with all sorts of webmail clients which, for security or technical reasons, have made their own opinionated choices about how to display your precious email.ДЇurthermore, now emails are read from different devices, with very different viewports and requirements. You have to be compatible with lots of old email clients, many of which donвЂ™t even support the most basic web standards (floats, anyone?).

LetвЂ™s take a look at a couple of different frameworks that set out to simplify things for us. Building responsive emails isnвЂ™t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks.Д«ut thereвЂ™s hope! We have tools available that can make building email much easier and more like coding a modern site. Implementing responsive email design can be a bit of a drag.

Mjml email templates